Facebook found out no one wants a split News Feed
chinatopwin
chinatopwin
2018-03-02 09:46:28
Facebook has ended its Explore Feed test after user surveys indicated it wasn't popular. Explore
was supposed to help you see more of your friends and family by sending Pages (such as
companies and celebrities) to a separate feed, but users weren't happy with the results. They
weren't as satisfied with the posts they did see, Facebook said, and it didn't actually help them
connect with their social circle.
It won't surprise you to learn what Facebook is doing instead: the company is counting on its
It won't surprise you to learn what Facebook is doing instead: the company is counting on its
recent refocusing of the News Feed to please those who want to see more from their friends. The
company is also planning to refine the tests themselves, doing more to both choose test areas
and tell you what's happening with those experiments.
Facebook regularly conducts tests like this, and there's never a guarantee that a feature will make
Facebook regularly conducts tests like this, and there's never a guarantee that a feature will make
the cut. However, it's clear that this test was more important than most. The social network has
been grappling with not just the split between public and private content, but also the rise of fake
news. Any changes it made could potentially have far-reaching consequences, and tests like this
let it gauge the effect without ruining its bottom line.