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Facebook found out no one wants a split News Feed

  • Author:chinatopwin
  • Source:chinatopwin
  • Release on:2018-03-02

Did you like the idea of Facebook splitting your News Feed into two? No? You're not the only one. 
Facebook has ended its Explore Feed test after user surveys indicated it wasn't popular. Explore 
was supposed to help you see more of your friends and family by sending Pages (such as 
companies and celebrities) to a separate feed, but users weren't happy with the results. They 
weren't as satisfied with the posts they did see, Facebook said, and it didn't actually help them 
connect with their social circle.

It won't surprise you to learn what Facebook is doing instead: the company is counting on its 
recent refocusing of the News Feed to please those who want to see more from their friends. The 
company is also planning to refine the tests themselves, doing more to both choose test areas 
and tell you what's happening with those experiments.

Facebook regularly conducts tests like this, and there's never a guarantee that a feature will make
the cut. However, it's clear that this test was more important than most. The social network has 
been grappling with not just the split between public and private content, but also the rise of fake 
news. Any changes it made could potentially have far-reaching consequences, and tests like this 
let it gauge the effect without ruining its bottom line.